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Obagi Nu-Gen Cellular Renewal Serum

Regular price $175.00
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Size: 1.0 fl oz
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NAD+ serum that renews and firms skin.
Product Info

Obagi Nu-Gen Cellular Renewal Serum is a next-generation anti-aging serum powered by Obagi's AGE CTRL Complex — NAD+, NMN, and niacinamide — that works at the cellular level to visibly rewind the look of aging. With hyaluronic acid and beta-glucan for deep hydration, it targets nine hallmarks of aging in one lightweight step.

Key Ingredients and How They Work

NAD+ and its precursor NMN help support the skin's cellular energy and renewal. Niacinamide brightens, evens tone, and strengthens the barrier while calming visible redness. Sodium hyaluronate and beta-glucan draw in and hold moisture, so skin looks plumper, smoother, and more resilient.

How to Use

After cleansing, apply 2 to 3 pumps to a clean, dry face morning and evening as your first treatment step. Follow with your moisturizer, and in the morning finish with a broad-spectrum sunscreen.

What to Expect

Skin looks firmer and more elastic with less visible sagging, fine lines and wrinkles soften, tone evens, and radiance and texture improve over time. The serum is lightweight and layers cleanly under other products.

Who Should Use This

All skin types, including normal, dry, oily, and combination, looking to address fine lines, loss of firmness, dullness, uneven tone, and dehydration.

Recommended by ELLEMES providers as a daily anti-aging serum that pairs well with a retinoid at night and SPF by day.

How to Use

1. After cleansing, apply 2-3 pumps to a clean, dry face.
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2. Use morning and evening as your first treatment step.
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3. Follow with moisturizer, and finish with a broad-spectrum sunscreen every morning.

Ingredients
Shipping

When will my order be shipped?

We aim to ship all products the same or next business day (Monday - Friday, excluding holidays) if in stock. If a delay occurs due to manufacturer backorders, we will notify you via email.

When will my order arrive?

Most orders are delivered within 2-3 business days, with over 99% arriving within 7 business days. Delivery times depend on the distance from our Atlanta, GA, location and the carrier.

How do I track my order?

Once your order ships, you will receive an email with a tracking number to monitor delivery progress.

What if my tracking number says "delivered" but I can't find my package?

Check your front/back porches, side doors, garage areas, and with neighbors. If the package is still missing after 2 business days, contact us for assistance.

Help Center?
Contact us and one of our skin experts will be happy to help!

Cellular Renewal Serum

NAD+ Powered Anti-Aging
Suited for:

All skin types, anti-aging

Target concerns:

Lines, firmness, dullness

Benefits:

Renews, firms, brightens

When to use:

Morning and evening

The Cellular Renewer

Why You'll Love It

A next-generation serum that targets nine hallmarks of aging with NAD+ and niacinamide.

Obagi Nu-Gen Cellular Renewal Serum 1 oz

AGE CTRL Complex

NAD+, its precursor NMN, and niacinamide work together to support the skin's renewal at the cellular level.

Nine Signs of Aging

Targets firmness, elasticity, lines, wrinkles, tone, radiance, texture, hydration, and the look of redness.

Deep Hydration

Hyaluronic acid and beta-glucan draw in and hold moisture for plumper, smoother-looking skin.

Barrier Support

Niacinamide helps strengthen the skin barrier while calming the look of redness and unevenness.

Cellular Anti-Aging

Key Ingredients

Cellular Energy
NAD+ & NMN

Cellular Energy

NAD+ and its precursor NMN help support the skin's cellular energy and renewal for a firmer, more youthful look.

Niacinamide
Tone & Barrier

Niacinamide

Niacinamide helps brighten, even the look of tone, strengthen the barrier, and calm the appearance of redness.

Hyaluronic Acid
Hydration

Hyaluronic Acid

Sodium hyaluronate draws moisture into the skin to plump and smooth the look of fine lines.

Need to Know

Frequently Asked Questions

Everything you need to know before choosing, using, and caring for your skin with Purity products.

Explore Help Center
What makes Nu-Gen different?

It's built around Obagi's AGE CTRL Complex, featuring NAD+ and its precursor NMN alongside niacinamide, to target skin renewal at the cellular level across nine visible signs of aging.

When do I use it?

Morning and evening, as the first treatment step after cleansing. Follow with moisturizer, and always wear sunscreen in the morning.

Can I use it with a retinoid?

Yes. Nu-Gen layers well with most routines. Many people use Nu-Gen morning and evening and a retinoid at night; introduce actives gradually if your skin is sensitive.

Is it hydrating?

Yes. Hyaluronic acid and beta-glucan provide lasting hydration, so the serum feels comfortable and leaves skin looking plump rather than dry.

Who is it for?

All skin types focused on firmness, fine lines, dullness, uneven tone, and dehydration. It's gentle enough for daily use.

How long until I see results?

Skin often looks more hydrated and radiant quickly, with firmness, tone, and texture improving with consistent daily use over several weeks.

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Not sure if this product is right for you?

Schedule a virtual consultation with Expert Esthetician Lauren Siso today!

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